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空调行业2018年已进入调整期!

来源: 日期:2018-12-19 发布人:admin
  空调2018年“冰冷的一年”(普通是指去年8月至同年7月)近收官,大数据机构奥威云网推进总数据显现,截至2018年6月底“冰冷的一年”空调批发额1759亿元,同比增长16.8%,但与2017年“冰冷年”增速相比有所放缓。估计2018年“冰冷年”的批发额将增长约10%。
  Air conditioning in 2018 "cold year" (usually refers to last August to July of the same year) recently closed, the big data agency Awey Yunnan Network to promote the total data show that by the end of June 2018, "cold year" air conditioning wholesale volume 175.9 billion yuan, an increase of 16.8%, but compared with the "cold year" in 2017, the growth rate slowed down. It is estimated that wholesale sales will increase by about 10% in the "cold year" of 2018.
  7月,全国均匀高温天数到达6.1天,是自1961年以来的第四高,高温强度在、范围内。似乎缺乏“看天空吃饭”的要素。为什么空调批发增速放缓?如何应对增长压力?
  In July, the average high temperature days in China reached 6.1 days, the fourth highest since 1961, and the high temperature intensity was within the range. It seems that there is a lack of elements of "watching the sky to eat". Why is the wholesale growth of air conditioning slowing down? How to deal with the pressure of growth?
  需求在前两年疾速释放,行业已进入调整期。
  Demand released rapidly in the first two years, and the industry has entered a period of adjustment.
  依据中益康的总数据,2015年,空调市场批发量同比降落1.1%。 2016年,该行业在、2017阅历了爆炸式增长。 2017年,空调销量到达5787万台,产销量到达历史高程度。 。度用电器协会副主席徐东生以为,空调是耐用消费品。前两年需求疾速释放。基数曾经很大,增长率也很正常。
  According to the total data of Zhongyikang, the wholesale volume of air conditioning market dropped by 1.1% in 2015. In 2016, the industry experienced explosive growth in 2017. In 2017, air-conditioning sales reached 57.87 million units, and production and sales reached the highest level in history. Xu Dongsheng, vice president of China National Electrical Appliances Association, believes that air conditioning is a durable consumer product. Demand released rapidly in the past two years. The base was once very large and the growth rate was normal.
  2017年,全国每100户家庭空调数量为96.1,比上年增长5.8%。在城市方面,经过前两年的开展,二线城市的空调市场、正处于提高期末,需求主要由新一代替代。高增长的场面很难呈现; 3x1776三车道城市的空调数量不高,但市场并不高。需求迟缓需求刺激酷热的天气。
  In 2017, the number of air conditioners per 100 households in China was 96.1, an increase of 5.8% over the previous year. In the urban area, after two years of development, the air conditioning market in the second-tier cities is at the end of the improvement period, and the demand is mainly replaced by a new generation. The scene of high growth is difficult to present; the number of air conditioners in 3x1776 three-lane cities is not high, but the market is not high. Slow demand stimulates hot weather.
  房地产行业的增长下滑也招致需求放缓。奥威云网络副总裁郭美德表示,空调市场的增长与强劲的房地产热潮有关,房地产热潮普通落后几个月。上半年,全国商品房销售增长率为3.3%,低于去年同期。其中,东部地域商品房销售面积同比降落5.4%。 “像广东、山东、江苏、浙江等东部地域都是空调销售省份,房地产增速放缓,在一定水平上也影响了新的空调需求。”郭美德说。
  The decline in real estate growth has also led to a slowdown in demand. Guo Meide, vice president of Aweyun Network, said that the growth of air-conditioning market was related to the strong real estate boom, which generally lagged behind for several months. In the first half of the year, the national growth rate of commercial housing sales was 3.3%, lower than the same period last year. Among them, the sales area of commercial housing in the eastern region fell 5.4% year on year. "Eastern regions such as Guangdong, Shandong, Jiangsu and Zhejiang are all air-conditioning sales provinces. The slowdown of real estate growth has also affected the new air-conditioning demand to a certain extent." Guo Meide said.
  空调市局面临库存压力,技术质量至关重要
  Air-conditioning Municipal Bureau is facing inventory pressure, and technical quality is very important.
  空调市场需求放缓也带来了一定的库存压力。业内人士通知记者,目前行业库存约30万台,压力仍然存在。
  The slowdown of air conditioning market demand has also brought some inventory pressure. Industry insiders informed reporters that the current industry inventory of about 300,000 units, pressure still exists.
  “上半年,企业消费不断在增加,而6、7旺季的产量增长更为明显,但7月整体销售状况不是很好,库存尚未完整释放而且压力有所增加。“郭美德说。扬子空调副总裁方伟以为,固然空调行业的主流品牌不多,但每个家庭的累计消费才能十分丰厚。此外,随着近两年行业的快速增长,新品牌不时涌入,招致空调行业产能过剩。“关于行业来说,20万台的库存是比拟正常的,由于消费空调从消费、到运输需求一段时间。假如你在三年内赶上两年大,那么短缺就会消逝,大多数公司都会选择Ready for the goods。“徐东升引见。
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  "In the first half of the year, the consumption of enterprises has been increasing, and the output growth in the busy season of June and July is more obvious, but the overall sales situation in July is not very good, inventory has not yet been fully released and pressure has increased. "Guo Meide said. Fang Wei, vice president of Yangtze Air Conditioning, thinks that although there are not many mainstream brands in the air conditioning industry, the cumulative consumption of each family can be very rich. In addition, with the rapid growth of the industry in the past two years, new brands have been pouring in from time to time, causing overcapacity in the air-conditioning industry. "For the industry, the inventory of 200,000 units is comparatively normal, because the consumption of air-conditioning from consumption to transport demand for a period of time. If you catch up with two years in three years, the shortage will disappear, and most companies will choose Ready for the goods. "Introduction by Xu Dongsheng.
  需求增长放缓,库存增加,空调行业应如何应对?
  How should the air-conditioning industry cope with the slowdown of demand growth and the increase of inventory?
  产品晋级提升竞争力。 “消费者对节能的、智能和环保产品请求更高。更智能的功用,如遥控器、自动清洗、智能红外线体感等,越来越遭到消费者的喜爱。“方伟说。《2018年上半年家电网购剖析报告》显现上半年节能空调批发额同比增长11.5个百分点,批发额增长207.2%。三级及以上节能空调的批发额继续降落。
  Product promotion promotes competitiveness. "Consumers are more demanding for energy-saving, intelligent and environmentally friendly products. More intelligent functions, such as remote control, automatic cleaning, intelligent infrared body feeling, etc., are becoming more and more popular with consumers. Fang Wei said. In the first half of 2018, Home Grid Purchase Analysis Report showed that the wholesale volume of energy-saving air conditioning increased by 11.5 percentage points and 207.2% year on year in the first half. The wholesale volume of energy-saving air-conditioners of grade three and above continued to fall.
  降低本钱和库存周转率。目前,一些企业已开端大范围运用工业机器人等智能设备,施行消费流程信息化,降低总本钱。此外,公司经过定制“基于订单”的消费来减少库存。
  Reduce cost and inventory turnover. At present, some enterprises have begun to use intelligent equipment such as industrial robots on a large scale to implement information-based consumption process and reduce the total cost. In addition, the company has customized "order-based" consumption to reduce inventory.
  探究三个、四级市场提高空间。 “、的三个零点是后期空调增长的驱动力之一,但它们更受温度的影响,并为后期市场的增长带来不肯定性。”郭美德说主流企业应该靠本人的渠道下沉,而二线企业能够“草船借箭”应用电子商务渠道来规划网络,但如何降消沉没本钱是行业处理的问题。此外,渠道多元化、产品多元化规划是行业转型的“汇合”。
  Explore three or four levels of market to improve space. "The three zeros are one of the driving forces of air conditioning growth in the later period, but they are more affected by temperature and bring uncertainty to the growth of the later market." Guo Meide said that mainstream enterprises should rely on their own channels to sink, while second-tier enterprises can use e-commerce channels to plan the network, but how to reduce sinking costs is a problem for the industry to deal with. In addition, channel diversification and product diversification planning are the convergence of industry transformation.
  该行业进入调整期。关于下一个“冰冷的一年”布置,一些消费公司表示将依据今年8月的状况动态调整。 “固然它与'看到吃的日子'不可分割,但空调行业必需'努力工作',并且必需提供高质量的技术。
  The industry has entered a period of adjustment. Regarding the next "cold year" layout, some consumer companies said they would adjust dynamically according to the situation in August this year. "Although it is inseparable from the'day to see food', the air-conditioning industry must'Work hard'and provide high-quality technology.

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